Experience the Lanier Difference

At Lanier Training Group our mission is to provide individuals in sales or sales related professions with tools that will help them reach higher levels of success.

If you are:

An individual Sales Person looking for ways to improve your techniques, strengthen customer relations or differentiate yourself against the competition

A Customer Care Representative who would benefit from gaining a better understanding of the most positive ways to communicate with customers and to support the efforts of the sales person

Or A Sales Manager who wants to become a true power leader and learn how to develop an unstoppable sales team, we have the tools that will have the MOST POSITIVE IMPACT on your career.

Unlike other sales, customer care and sales management programs, at Lanier Training Group we provide you with the tools, not the answers. We don’t tell you what to say and when to say it. We don’t tell you that what you are already doing, that which has already made you successful won’t or doesn’t work. We simply help you to develop a process that is measurable and repeatable so that you can truly differentiate yourself and your company in the marketplace, thus increasing sales and profits.

Our programs are for those who do not want to sell on price; those who want to be the very best at what they do and those who can and will commit to a process of self improvement.

Lanier Training Group…THE POWER IS IN THE PROCESS!

Michele Holt, Owner & General Manager of Lanier Training Group, was featured in the March/April 2010 Bimonthly publication of Prosales in the article Pump Up the Volume: Sell a new product with both your head and your heart, experts advise.

Michele is one of the building material industry’s leading sales consultants. When asked how to gain a competitive edge, Michele replied, “You have to be able to differentiate yourself, get deeper into your customer’s business, and get into their wants…“

Michele also says, as Prosales notes “…Holt advises dealers to find a way to make their customers more successful. For example, is the salesman just rattling of features and trying to sell a product, or is he actually learning about the builder, the builder’s business, and what the goals are for that business?
‘You have to combine features and benefits of the product and see if there is a match with the business…there is always going to be another product or cheaper product. Builders make their money on selling homes, not buying products.'” (emphasis added)

Lanier Training Group’s “Process of Selling” workshop produces successful sales people.

Read the full article.